Whether you’re preparing for an exam or working with a filmmaker, a brief might appear to limit your creativity with its rules and restrictions. Here are seven steps to discover your creativity when writing to a brief, using real-life examples.
Featuring interviews with Brian Eno, Carly Paradis, Cassie Kinoshi, Ed O’Brien, Errollyn Wallen, Isobel Waller-Bridge, Tristan Landymore & Yazz Ahmed.
The car advert without music
1. Read the brief
2. Find a specific angle you want to explore
3. Your specific angle will probably have some kind of structure
4. Commit to you structure
5. Write something even if it’s bad
6. Make decisions and assess your work
7. Polish it